Business software & SaaS

Best software for small businesses

KKahu team·Updated 2 Oct 2026·8 min read

Illustration for the KahuLogic guide: Best software for small businesses
Quick answer

There is no single best tool, but there is a sensible set. A typical small business needs an office suite such as Google Workspace or Microsoft 365, accounting software such as Xero, a CRM such as HubSpot, a booking tool such as Calendly and, later, a connector such as Zapier. Most offer a free plan or free trial, so test with real work before you pay.

How to read this list

These are well-known, widely used tools, grouped by the job they do. It is not a ranking, and it leaves out plenty of good options. Features and plans change often, so check each vendor’s own site before you decide. We have not listed prices, because they change and vary by country.

Email, documents and files

Google Workspace includes Gmail with a custom business address, Drive, Calendar, Meet, Docs and Sheets, and offers a 14-day free trial. Microsoft 365 business plans include Outlook email, Teams, OneDrive and the web versions of Word and Excel. Business Basic does not include the desktop apps, and Business Standard and Business Premium do. Choose the one your team and your accountant already know.

Accounting

Xero is online accounting with invoicing, bank reconciliation, GST tracking and filing in New Zealand, and payroll on its plans. It has no free plan, but your first month is free on any plan. Accounting is the tool most of your other software will want to connect to, so choose it early.

Customers and enquiries

HubSpot offers a free CRM with contact records, deal pipelines, forms, live chat, email templates and a meeting scheduler. The free plan has limits on users and contacts, and the paid tiers add more.

Bookings and automation

Calendly gives you a booking link that checks your calendar to prevent double bookings. Its free plan covers one event type and one calendar connection. Zapier connects thousands of apps so data moves between them without typing, and has a free plan with a monthly task limit.

ToolGood forWatch out for
Google WorkspaceEmail, files and shared documents in the browserAI features vary by plan
Microsoft 365Teams already used to Word, Excel and OutlookDesktop apps are not in every business plan
XeroInvoicing, bank feeds and GSTNo free plan; plans differ on payroll and limits
HubSpotA free CRM to start keeping customer recordsFree plan limits users and contacts
CalendlySimple booking linksFree plan covers one event type
ZapierConnecting apps that do not talk to each otherFree plan has a monthly task limit and two-step workflows
Where Kahu fitsKahu AssistKahu Assist is an AI agent that runs your website, marketing, bookings and follow-ups from one chat, and asks before anything goes live. You keep the yes; it does the typing.Connects to your site, WhatsApp, calendar and emailAsks before anything goes liveSet up from one 15-minute chatSee Kahu Assist →Fill Thursday’s empty slots and let the cafe know the new brunch hours.Kahu · 3 actions readyTwo Thursday gaps at 11:00 and 14:30. Drafted messages to 6 waitlisted customers.Updated the hours on your site and Google profile to Sat–Sun 8–2.One post about the new hours, using your Sunday counter photo.ChangeApprove all

How to pick your set

  1. 1Start with the jobsEmail, accounting, customers, bookings. Only then add marketing or automation.
  2. 2Check they connectYour CRM, booking and accounting tools should share customer details.
  3. 3Trial with real workRun a normal week through the free plan or trial.
  4. 4Review every six monthsCancel what nobody uses and check whether one tool now covers two jobs.

Frequently asked questions

Google Workspace or Microsoft 365?

Both handle email, files and meetings well. Pick the one your team, clients and accountant already use, so files open cleanly on both sides.

Is free software good enough?

To start, often yes. Upgrade when you hit a real limit, such as users, contacts or a feature you need every week.

How many tools should a small business have?

As few as do the job. Five or six connected tools is usually plenty for a small team.

Further reading

  1. Google Workspace plansworkspace.google.com
  2. Microsoft 365 and Office 365 plan options (Microsoft Learn)learn.microsoft.com
  3. Xero NZ pricing plansxero.com
  4. HubSpot free CRMhubspot.com
  5. Calendly pricingcalendly.com
  6. Zapier pricingzapier.com