How to improve online visibility

Online visibility means showing up when the right people look for what you offer, and looking active and trustworthy when they find you. Improve it by completing your Google Business Profile, keeping your details identical everywhere, collecting recent reviews, posting regularly on one or two channels and publishing pages that answer real questions.

What visibility really means

Being visible is not about being everywhere. It is about being found in the places your customers look, at the moment they need you, and looking current when they get there. A business with a complete listing, recent reviews and a post from last week looks open for business. One with a two-year-old post and no reviews looks closed, even if it is busy.

The visibility basics

• A complete Google Business Profile, which Google says is free to create and helps you appear on Search and Maps.
• The same business name, address, phone number and hours on your website, listings and social profiles.
• A steady flow of recent reviews, with a reply to each one.
• A website with a page for each main service and the area you cover.
• Regular posts on one or two channels your customers use.

Consistency beats volume

Search engines and customers both notice when details disagree. An old phone number on a directory or different opening hours on Facebook creates doubt. Make a list of every place your business appears, fix the details once, and update them all together whenever something changes.

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A monthly visibility check

1. 1Search yourselfSearch your business name and your main service plus your town. Note what appears and what is missing.
2. 2Update your listingAdd new photos and a post to your Google Business Profile, and check your hours.
3. 3Answer reviewsReply to every new review, good or bad, politely and briefly.
4. 4Publish one useful thingA post, a short guide or a new page that answers a question customers asked this month.

Frequently asked questions