Nano Banana for marketing: product images, ad creative and prompts

Nano Banana is the popular name for Google’s Gemini image generation and editing model. For marketing, it is most useful for editing photos you already have: changing backgrounds, creating ad variations and placing products in scenes. Start from a real product photo, describe the change clearly, and check every image for accuracy before it runs.

What it is good at

• Replacing or cleaning up backgrounds on product photos.
• Making several ad variations from one image: seasons, settings, colours.
• Keeping a product or person consistent across a set of images.
• Combining two images, such as a product and a room.

Prompts that work

1. 1Start with your photo“Using this product photo, place the bottle on a timber bench in soft morning light. Keep the label exactly as it is.”
2. 2Ask for variations“Make three versions for a square Instagram ad: summer, winter, and plain studio background.”
3. 3Edit specifics“Remove the cable on the left. Do not change anything else.”
4. 4Fit the format“Reframe as 9:16 for a Story, leaving space at the top for text.”

What to check before publishing

• Labels, logos and text are correct and readable.
• The product looks like what the customer will receive.
• No invented features, sizes or packaging.
• You have rights to any photos you uploaded.

Images made with Google’s models carry an invisible SynthID watermark. Some platforms may label AI-generated images, so avoid using them to show results you cannot deliver.

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Frequently asked questions