AI content and SEO: what Google says and how to publish useful articles

Google’s guidance is that it rewards helpful, reliable content however it was produced, and that using automation to mass-produce pages mainly to manipulate rankings is spam. AI can help you draft faster. Articles still need first-hand detail, accurate facts, a clear author and a reason to exist that a reader would recognise.

What Google says

• Content is judged on quality and helpfulness, not on whether AI was involved.
• Scaled content abuse, meaning many low-value pages made mainly for search, breaks spam policies.
• Experience, expertise and trustworthiness signals matter, especially on topics affecting money or health.

A process that works

1. 1Start from a real questionOne your customers ask, with a clear answer you can give.
2. 2Add what only you knowExamples, prices, photos, mistakes you see, local detail.
3. 3Let AI draft the structureUse it to organise and write a first pass from your notes.
4. 4Edit for accuracy and voiceCheck every fact, remove filler, cut generic sentences.
5. 5Name the authorShow who wrote or reviewed it and why they know.
6. 6Update itRevisit when prices, rules or products change.

Signs a page is not helpful

• It could appear on any competitor’s site unchanged.
• It repeats the question in several ways before answering.
• It makes claims without sources or examples.
• It exists because a keyword tool suggested it, not because someone asked.

Where Kahu fitsKahu SitesTell Kahu what you do and it drafts your whole site in your own words, hosts it, and keeps it updated when your hours or prices change.Written in your words from one conversationHosting, domain and SSL includedHours and prices update themselvesSee Kahu Sites →bayphysio.co.nzPhysio in Mount Maunganui, same-week appointmentsBook onlinePricesACC claimsYou changed Saturday hours in chat · site updated 2 min ago

Frequently asked questions