Why is my website not getting leads?

A website usually fails to get leads for one of two reasons: nobody is finding it (a traffic problem) or people find it and leave (a conversion problem). Check Google Search Console for traffic first. If visitors are arriving, the fix is usually clarity, a visible call to action, prices, proof, speed on mobile and faster replies.

First, which problem do you have?

Open Google Search Console or your analytics. If fewer than a few hundred people a month visit, you have a traffic problem. If hundreds visit and almost nobody enquires, you have a conversion problem. Many sites have both, but fix conversion first; more traffic to a leaky site is wasted.

Eight common causes and the fix

The one most owners miss

The site may be getting leads that you are losing. An enquiry answered the next morning is often a customer who booked elsewhere last night. Before touching the website, check how long enquiries wait. If the answer is hours, that is the leak.

A one-week fix plan

1. 1Day 1Rewrite the first screen: what, who, price range, book button.
2. 2Day 2Add prices to every service page. Add three reviews with names.
3. 3Day 3Compress every image. Test on your phone.
4. 4Day 4Cut the form to three fields or add an AI chat that answers and captures.
5. 5Day 5Complete Google Business Profile. Ask five recent customers for reviews.
6. 6OngoingEvery enquiry answered within minutes.

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