How to get more website traffic

Website traffic comes from five sources: search, maps and listings, social media, email and other websites linking to you, plus ads. Write pages that answer what customers search for, link to your site from every profile and post, email past customers, and use ads for quick tests. Then check which sources bring enquiries, not just visits.

Where website visitors come from

Practical steps for each source

1. 1SearchGive each main service its own page, using the words customers use. Answer the questions they ask you on the phone. Google's own SEO starter guide is a good plain-language introduction.
2. 2ListingsAdd your website link to your Google Business Profile and any industry or local directories that matter in your area.
3. 3SocialPut your link in every profile, and point posts at a specific page, such as a service or booking page, not just your homepage.
4. 4EmailWhen you send a newsletter or update, link to something new on your site: a recent job, a guide or an offer.
5. 5AdsSend paid visits to a page built for that ad, with one clear next step.

Content that earns visits

The pages that bring steady search traffic are usually plain answers to real questions. Write down what customers ask before they buy: how much, how long, which option, what to expect. One clear page per question, written for a customer rather than for a search engine, tends to keep bringing visitors for years.

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See where visits come from

Google Search Console shows which searches bring people to your site and how often you appear. Google Analytics shows where visitors come from and what they do on your pages. Many website builders also include simple visitor reports. Check monthly, not daily: search traffic moves slowly.

More traffic is not always the goal

A thousand visitors from the wrong country are worth less than twenty local people looking for your service. Judge each source by the enquiries it brings. If traffic goes up and enquiries do not, work on the pages people land on before chasing more visits.

Frequently asked questions